Aerial Photography: A New Perspective on Your Business

It seems that almost everyday a new use is found for a drone. It does not seem like their presence will be disappearing anytime soon. In fact, the opposite is true. This is because they are a handy tool for many different areas of life.

For instance, you may well be aware of how certain businesses have adopted the use of drones. A drone camera provides benefits that a regular camera can’t. Which leads to this question – how can you use a drone for aerial photography in a way to benefit your business?

Online Brand Image

Of course, your online presence is such a key part of your business, so it’s important to get it right. If you have a company that has a physical presence but it is not clear online where exactly it is located, this is not going to help bring customers to your door. But aerial photography can help. Drone photography will help a customer to see more clearly where exactly you are located. Not to mention it adds a bit of variety to your web shots.

It can also help a potential customer to gain more of an idea of what they can expect from your business. While understanding where it is located. They can view what it looks like, the size of the business, any famous landmarks that may be nearby, for example. In turn, it may even make them more likely to take the plunge and visit.

Aerial Photography

It also should not be underrated how attractive aerial photography will look on your page. It is all very well having a ‘shop front’ view. It is a good idea too. But having an aerial view helps provide a dynamic look at your business premise.

But the positives of including drone footage on your website is not just down to attracting potential customers. It could also help keep existing ones too. For example, if your business is going through some kind of maintenance phase, say building work is ongoing which is happening to help improve your customers’ experience for the better. And with some well-taken footage from a drone camera, you can keep your customers updated with the progress.

This could be especially important if you have had to close your physical premises whilst the building work is ongoing. You do not want customers to start to look for alternatives if they think the work will take too long, so if you can keep them updated with progress there is a good chance they will be more likely to stick around until its business as usual.

An aerial photography drone shot of a road running through a forest.


This point may seem very obvious, but worth mentioning for anyone who has not considered it, using drones for your business is a great choice if your business happens to be in the photography industry. Or you may want to consider going into the business of drone photography. Not only could you create some excellent photos to sell or even just to promote what you do. But you could also capture some great shots that other businesses would love for their business promotion or online content. Investment in a drone is a more than worthwhile choice.

There we have it, a few good reasons to take a new perspective on your business and introduce aerial photography to your company’s activities. Drones are here to stay so you might as well utilise them in a way that could help strengthen your business and hopefully lead to increased earnings.

So, if you are looking for an experienced and certified drone flyer, RUAS has you covered. We offer anything from roof inspections to promotional video and photography. Get in contact today at 01633 746170 or visit our contact page for more details.

Tim Harris

February 01

An airborne drone during a GVC transition training course.

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