Benefits of a Promotional Video for Your Business

We’ve come a long way since the best options you had for advertising your business was a small advert in the local newspaper. Or a listing in the telephone directory (remember those?). If you didn’t have, or couldn’t afford, either of those then you had to rely on word-of-mouth recommendations. It was a tough marketplace, but we’ve come so far in a short time.

Technological advances in printing, the meteoric rise of the internet, the explosion of social media, video marketing, and even drones, now offer exciting new ways of spreading your message. This helps to get your business in front of the eyes of millions of potential customers.

As each of these sectors evolves and diversifies further, the advent of creating a promotional, or promo, video for your business has become one of the most cost-efficient and powerful forces in video marketing. Like YouTube, Vimeo and other platforms grow exponentially, creating a video (or even vlog) for your product or service is something you can no longer ignore. But what are the benefits of video marketing for your business? Let’s take a look.

Tell Your Story

You only have to look at a group of people in almost any public setting to see how much that small screen we all have has consumed our lives. Everyone’s staring at their phone, checking their social media, surfing the internet or watching videos online. That video could easily be yours. By creating a product video you can tell your story; the story of your company, your brand, and your latest product or service.
You can do it in a way that you control and show your business in the best possible light. With so much content online, you have a very small opportunity to capture someone’s attention before they move onto something else, and a video is a perfect tool for that. Research shows that people only retain 10% of the messages they read, but 95% of those they watch. Video has also been shown to increase conversion rates to drive sales, so not only is it visually appealing, it’s financially beneficial.

SEO is Go!

People use their phones for a range of reasons but given that we now have the power to search and access practically everything online from our pockets means that mobile devices now account for more online searches than desktop computers. 90% of consumers watch videos on their mobile phone.

Also, the search engines that offer these results love ranking video content high. To them this means that your website has good content, it will also mean people spend longer on your site which creates trust.

Get Creative

Now we’ve established that video promotion can work for you technically and commercially, what do you create? Thanks to advances in video software and the reduction in costs of equipment, the only real limit is your imagination. Your promo video can be as spectacular as you want. Think out of the box. Go wild. Let ideas flow. No longer are you governed by just pointing a camera at your staff working. The possibilities of videos going viral and reaching into whole new markets are very real.

Take to The Skies

One of the most eye-catching ways to shoot a product video is with the use of drones. Most modern drones come with HD cameras which allow you to easily capture video to incorporate into your promotional video. Use drones to show your offices from above, 360-degree videos of your products from every angle or just highlight your particular part of the world in stunning colour and incredible detail. The best bit is, given the relatively cheap entry-point of drones, you can buy one cheaply and start recording immediately.

Two men controlling a drone using a drone radio transmitter the sunset for a promotional video.

Promotional videos don’t have to be the type you remember from decades past. They can be vibrant, exciting and showcase your team, your products or services in a way that you want. They can drive sales and put your brand front and centre for millions of people. It’s time to look at the promotional video in a whole new way.

If you’d like help filming the perfect promotional video for your business with drones, get in touch with us today. Give us a call on 01633 746170 or please feel free to fill in the enquiry form on our contact page today.

Tim Harris

February 01

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